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(01) Spec Ad
Eureka
The Waterproof Way Home
Spec Ad · 31s
A castaway turns intact wet Eureka notepads into graphite maps, build plans, and a full-size paper sailboat, then grounds it at a crowded tourist beach. Close product frames keep the wet pages readable.
The ask: Let waterproof paper drive the escape from wet page to final boat.
Build
Spec ad
Format
16:9 Horizontal
Product
Eureka Waterproof Notepad
Tone
Deadpan survival comedy